{"id":723,"date":"2026-07-28T13:45:32","date_gmt":"2026-07-28T11:45:32","guid":{"rendered":"https:\/\/expansionempresas.com\/?page_id=723"},"modified":"2026-09-14T12:47:39","modified_gmt":"2026-09-14T10:47:39","slug":"estrategia-camunicacion-campanas","status":"publish","type":"page","link":"https:\/\/expansionempresas.com\/index.php\/servicios\/estrategia-camunicacion-campanas\/","title":{"rendered":"Estrategia, camunicaci\u00f3n y campa\u00f1as"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"723\" class=\"elementor elementor-723\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-893f664 e-flex e-con-boxed e-con e-parent\" data-id=\"893f664\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3f06452 e-con-full e-flex e-con e-child\" data-id=\"3f06452\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1853878 elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"1853878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"be-pulse-line\"><\/div>\n\n<style>\n.be-pulse-line {\n  position: relative;\n  width: 100%;\n  height: 2px;\n  overflow: hidden;\n  background: rgba(255,255,255,0);\n}\n\n.be-pulse-line::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: -30%;\n  width: 30%;\n  height: 100%;\n\n  background: linear-gradient(\n    90deg,\n    transparent,\n    #ffffff,\n    #E42363,\n    transparent\n  );\n\n  filter: blur(1px);\n  animation: bePulseMove 2.6s ease-in-out infinite;\n}\n\n@keyframes bePulseMove {\n  0% {\n    left: -30%;\n  }\n\n  100% {\n    left: 100%;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d21ad6 elementor-widget elementor-widget-html\" data-id=\"1d21ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\ndocument.addEventListener('DOMContentLoaded', function () {\n  const titulos = document.querySelectorAll('.titulo-degradado-animado');\n\n  const observer = new IntersectionObserver((entries) => {\n    entries.forEach((entry) => {\n      if (entry.isIntersecting) {\n        entry.target.classList.add('animar-titulo');\n        observer.unobserve(entry.target); \/\/ para que solo se ejecute una vez\n      }\n    });\n  }, {\n    threshold: 0.35\n  });\n\n  titulos.forEach((titulo) => {\n    observer.observe(titulo);\n  });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5c8c6 elementor-widget elementor-widget-text-editor\" data-id=\"6b5c8c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Definimos estrategias de comunicaci\u00f3n, campa\u00f1as publicitarias y acciones creativas para que tu marca gane visibilidad, conecte con sus clientes y consiga mejores resultados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52a956d e-flex e-con-boxed e-con e-parent\" data-id=\"52a956d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ec12cd e-con-full e-flex e-con e-child\" data-id=\"9ec12cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a0272af e-con-full e-flex e-con e-child\" data-id=\"a0272af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52be2e8 elementor-widget elementor-widget-heading\" data-id=\"52be2e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Estrategia, comunicaci\u00f3n y campa\u00f1as para hacer crecer tu marca<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33bb11b elementor-widget elementor-widget-image\" data-id=\"33bb11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/expansionempresas.com\/wp-content\/uploads\/2025\/07\/Montaje.jpg\" class=\"attachment-large size-large wp-image-404\" alt=\"\" srcset=\"https:\/\/expansionempresas.com\/wp-content\/uploads\/2025\/07\/Montaje.jpg 1024w, https:\/\/expansionempresas.com\/wp-content\/uploads\/2025\/07\/Montaje-300x300.jpg 300w, https:\/\/expansionempresas.com\/wp-content\/uploads\/2025\/07\/Montaje-150x150.jpg 150w, https:\/\/expansionempresas.com\/wp-content\/uploads\/2025\/07\/Montaje-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19c3e7e e-con-full e-flex e-con e-child\" data-id=\"19c3e7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c24de elementor-widget elementor-widget-heading\" data-id=\"c6c24de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia de marca y campa\u00f1as publicitarias en Toledo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d8495 elementor-widget elementor-widget-text-editor\" data-id=\"a4d8495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"748\" data-end=\"891\">Una marca no necesita comunicar m\u00e1s por comunicar. Necesita saber qu\u00e9 decir, c\u00f3mo decirlo y d\u00f3nde hacerlo para llegar a las personas adecuadas.<\/p><p data-start=\"893\" data-end=\"1164\">En BeExpand ayudamos a empresas a definir su estrategia de comunicaci\u00f3n y convertirla en campa\u00f1as claras, creativas y orientadas a resultados. Analizamos tu negocio, tu p\u00fablico, tus objetivos y el momento en el que se encuentra tu marca para dise\u00f1ar acciones con sentido.<\/p><p data-start=\"1166\" data-end=\"1402\">No trabajamos desde la improvisaci\u00f3n. Cada mensaje, cada pieza y cada campa\u00f1a debe responder a una intenci\u00f3n: aumentar visibilidad, reforzar el posicionamiento, captar clientes, lanzar un nuevo servicio o mejorar la percepci\u00f3n de marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3238e7 elementor-widget elementor-widget-heading\" data-id=\"d3238e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 hacemos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-817ab56 elementor-widget elementor-widget-text-editor\" data-id=\"817ab56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1421\" data-end=\"1566\">Dise\u00f1amos estrategias de marca, comunicaci\u00f3n y campa\u00f1as publicitarias para empresas que quieren comunicar mejor y crecer con una direcci\u00f3n clara.<\/p><p data-start=\"1568\" data-end=\"1759\">Podemos ayudarte a ordenar tu mensaje, definir el enfoque creativo de una campa\u00f1a, preparar una acci\u00f3n promocional, lanzar un producto o mejorar c\u00f3mo se presenta tu empresa ante sus clientes.<\/p><p data-start=\"1761\" data-end=\"1992\">Trabajamos campa\u00f1as online y offline, adaptando cada acci\u00f3n al tipo de negocio, al presupuesto disponible y al p\u00fablico al que quieres llegar. Porque no todas las marcas necesitan lo mismo, ni todas las campa\u00f1as deben hacerse igual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-493ef9f e-con-full e-flex e-con e-parent\" data-id=\"493ef9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-deb5ed5 e-con-full e-flex e-con e-child\" data-id=\"deb5ed5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93a1e05 e-con-full e-flex e-con e-child\" data-id=\"93a1e05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-61a90bf e-con-full e-flex e-con e-child\" data-id=\"61a90bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62adc0c elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"62adc0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInUpLeft&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" width=\".564cm\" height=\".459cm\" viewBox=\"0 0 16 13\"><path d=\"M16,12.367V.633H5.042v2.684h7.59c-2.491,4.739-7.757,7.169-12.632,5.82v2.764c4.989,1.086,10.081-.896,13.323-4.816v5.281h2.677Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05f4fe6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"05f4fe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servicios incluidos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4688c5b elementor-laptop-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4688c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Estrategia de marca y comunicaci\u00f3n<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Definici\u00f3n de mensajes comerciales<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conceptualizaci\u00f3n de campa\u00f1as publicitarias<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Campa\u00f1as online y offline<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lanzamientos de productos o servicios<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Acciones promocionales<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Claims creativos y mensajes de campa\u00f1a<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Adaptaci\u00f3n de campa\u00f1as a diferentes soportes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Planificaci\u00f3n de piezas y canales<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Seguimiento de resultados y propuestas de mejora<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14d71b5 e-transform elementor-widget elementor-widget-button\" data-id=\"14d71b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/expansionempresas.com\/index.php\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" width=\".564cm\" height=\".459cm\" viewBox=\"0 0 16 13\"><path d=\"M16,12.367V.633H5.042v2.684h7.59c-2.491,4.739-7.757,7.169-12.632,5.82v2.764c4.989,1.086,10.081-.896,13.323-4.816v5.281h2.677Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacta<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b8685a e-con-full e-flex e-con e-parent\" data-id=\"7b8685a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3951192 e-con-full e-flex e-con e-child\" data-id=\"3951192\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c40935 e-con-full e-flex e-con e-child\" data-id=\"8c40935\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cbefd03 e-con-full e-flex e-con e-child\" data-id=\"cbefd03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b751be elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"2b751be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInUpLeft&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" width=\".564cm\" height=\".459cm\" viewBox=\"0 0 16 13\"><path d=\"M16,12.367V.633H5.042v2.684h7.59c-2.491,4.739-7.757,7.169-12.632,5.82v2.764c4.989,1.086,10.081-.896,13.323-4.816v5.281h2.677Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc839d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1bc839d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo trabajamos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b86f6 elementor-widget elementor-widget-text-editor\" data-id=\"e8b86f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2457\" data-end=\"2603\">Primero escuchamos. Antes de proponer una campa\u00f1a, necesitamos entender qu\u00e9 vendes, a qui\u00e9n te diriges, qu\u00e9 te diferencia y qu\u00e9 quieres conseguir.<\/p><p data-start=\"2605\" data-end=\"2753\">Despu\u00e9s definimos una idea central. Esa idea ser\u00e1 la base de la comunicaci\u00f3n y nos permitir\u00e1 crear mensajes, dise\u00f1os y acciones coherentes entre s\u00ed.<\/p><p data-start=\"2755\" data-end=\"3017\">A partir de ah\u00ed desarrollamos las piezas necesarias: anuncios, creatividades, textos, soportes impresos, publicaciones, landing pages o materiales de apoyo. El objetivo es que la campa\u00f1a tenga una identidad clara y funcione en todos los canales donde se aplique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e012732 e-con-full e-flex e-con e-child\" data-id=\"e012732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fda9ed elementor-widget elementor-widget-gallery\" data-id=\"3fda9ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns_laptop&quot;:2,&quot;columns_tablet&quot;:3,&quot;columns_mobile&quot;:3,&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/expansionempresas.com\/wp-content\/uploads\/2025\/07\/home_print_pattern2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3fda9ed\" data-elementor-lightbox-title=\"home_print_pattern2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI4LCJ1cmwiOiJodHRwczpcL1wvZXhwYW5zaW9uZW1wcmVzYXMuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wN1wvaG9tZV9wcmludF9wYXR0ZXJuMi5wbmciLCJzbGlkZXNob3ciOiIzZmRhOWVkIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/expansionempresas.com\/wp-content\/uploads\/2025\/07\/home_print_pattern2-300x260.png\" data-width=\"300\" data-height=\"260\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/expansionempresas.com\/wp-content\/uploads\/2025\/07\/Cabecera-Impresioin-gran-formato.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3fda9ed\" data-elementor-lightbox-title=\"Cabecera-Impresioin-gran-formato\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIzLCJ1cmwiOiJodHRwczpcL1wvZXhwYW5zaW9uZW1wcmVzYXMuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wN1wvQ2FiZWNlcmEtSW1wcmVzaW9pbi1ncmFuLWZvcm1hdG8uanBnIiwic2xpZGVzaG93IjoiM2ZkYTllZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/expansionempresas.com\/wp-content\/uploads\/2025\/07\/Cabecera-Impresioin-gran-formato-300x200.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/expansionempresas.com\/wp-content\/uploads\/2025\/07\/Fundacion-Canal-Isabel-II.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3fda9ed\" data-elementor-lightbox-title=\"Fundacion Canal Isabel II\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIxLCJ1cmwiOiJodHRwczpcL1wvZXhwYW5zaW9uZW1wcmVzYXMuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wN1wvRnVuZGFjaW9uLUNhbmFsLUlzYWJlbC1JSS5qcGciLCJzbGlkZXNob3ciOiIzZmRhOWVkIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/expansionempresas.com\/wp-content\/uploads\/2025\/07\/Fundacion-Canal-Isabel-II-300x200.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/expansionempresas.com\/wp-content\/uploads\/2025\/07\/home_print_pattern1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3fda9ed\" data-elementor-lightbox-title=\"home_print_pattern1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDIsInVybCI6Imh0dHBzOlwvXC9leHBhbnNpb25lbXByZXNhcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA3XC9ob21lX3ByaW50X3BhdHRlcm4xLnBuZyIsInNsaWRlc2hvdyI6IjNmZGE5ZWQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/expansionempresas.com\/wp-content\/uploads\/2025\/07\/home_print_pattern1-300x260.png\" data-width=\"300\" data-height=\"260\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd5a028 e-flex e-con-boxed e-con e-parent\" data-id=\"fd5a028\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7885d87 e-con-full e-flex e-con e-child\" data-id=\"7885d87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-38c738d e-con-full e-flex e-con e-child\" data-id=\"38c738d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f66f5ab elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"f66f5ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInUpLeft&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" width=\".564cm\" height=\".459cm\" viewBox=\"0 0 16 13\"><path d=\"M16,12.367V.633H5.042v2.684h7.59c-2.491,4.739-7.757,7.169-12.632,5.82v2.764c4.989,1.086,10.081-.896,13.323-4.816v5.281h2.677Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33cfd28 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"33cfd28\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97abaa2 e-transform elementor-widget elementor-widget-button\" data-id=\"97abaa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/expansionempresas.com\/index.php\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" width=\".564cm\" height=\".459cm\" viewBox=\"0 0 16 13\"><path d=\"M16,12.367V.633H5.042v2.684h7.59c-2.491,4.739-7.757,7.169-12.632,5.82v2.764c4.989,1.086,10.081-.896,13.323-4.816v5.281h2.677Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">contacta con BeExpand<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a173ff0 e-con-full e-flex e-con e-child\" data-id=\"a173ff0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-209a5ed elementor-widget elementor-widget-n-accordion\" data-id=\"209a5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3410\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3410\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 diferencia hay entre estrategia de marca y una campa\u00f1a publicitaria? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3410\" class=\"elementor-element elementor-element-f9f5e11 e-con-full e-flex e-con e-child\" data-id=\"f9f5e11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3df0540 elementor-widget elementor-widget-text-editor\" data-id=\"3df0540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La estrategia define la direcci\u00f3n general de la marca: mensaje, posicionamiento, tono y objetivos. La campa\u00f1a es una acci\u00f3n concreta que se crea para comunicar algo espec\u00edfico, como lanzar un servicio, promocionar un producto o captar nuevos clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3411\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3411\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfPod\u00e9is crear una campa\u00f1a desde cero? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3411\" class=\"elementor-element elementor-element-34f77fc e-con-full e-flex e-con e-child\" data-id=\"34f77fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff79585 elementor-widget elementor-widget-text-editor\" data-id=\"ff79585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>S\u00ed. Podemos ayudarte desde la idea inicial hasta la creaci\u00f3n de mensajes, dise\u00f1o de piezas, adaptaci\u00f3n a canales y seguimiento posterior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3412\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3412\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfTrabaj\u00e1is campa\u00f1as digitales y tambi\u00e9n campa\u00f1as impresas? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3412\" class=\"elementor-element elementor-element-e408113 e-con-full e-flex e-con e-child\" data-id=\"e408113\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa7d978 elementor-widget elementor-widget-text-editor\" data-id=\"fa7d978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>S\u00ed. Podemos plantear campa\u00f1as para redes sociales, Google Ads, banners, landing pages, carteler\u00eda, folletos, anuncios impresos, exterior u otros soportes seg\u00fan las necesidades del proyecto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3413\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3413\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfNecesito tener una marca muy definida antes de hacer una campa\u00f1a? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3413\" class=\"elementor-element elementor-element-90819ec e-con-full e-flex e-con e-child\" data-id=\"90819ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d401a9e elementor-widget elementor-widget-text-editor\" data-id=\"d401a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No necesariamente. Si la marca todav\u00eda no tiene una direcci\u00f3n clara, podemos empezar ordenando el mensaje y definiendo una base estrat\u00e9gica antes de crear la campa\u00f1a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 diferencia hay entre estrategia de marca y una campa\\u00f1a publicitaria?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La estrategia define la direcci\\u00f3n general de la marca: mensaje, posicionamiento, tono y objetivos. La campa\\u00f1a es una acci\\u00f3n concreta que se crea para comunicar algo espec\\u00edfico, como lanzar un servicio, promocionar un producto o captar nuevos clientes.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfPod\\u00e9is crear una campa\\u00f1a desde cero?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\\u00ed. Podemos ayudarte desde la idea inicial hasta la creaci\\u00f3n de mensajes, dise\\u00f1o de piezas, adaptaci\\u00f3n a canales y seguimiento posterior.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfTrabaj\\u00e1is campa\\u00f1as digitales y tambi\\u00e9n campa\\u00f1as impresas?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\\u00ed. Podemos plantear campa\\u00f1as para redes sociales, Google Ads, banners, landing pages, carteler\\u00eda, folletos, anuncios impresos, exterior u otros soportes seg\\u00fan las necesidades del proyecto.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfNecesito tener una marca muy definida antes de hacer una campa\\u00f1a?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No necesariamente. Si la marca todav\\u00eda no tiene una direcci\\u00f3n clara, podemos empezar ordenando el mensaje y definiendo una base estrat\\u00e9gica antes de crear la campa\\u00f1a.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Definimos estrategias de comunicaci\u00f3n, campa\u00f1as publicitarias y acciones creativas para que tu marca gane visibilidad, conecte con sus clientes y consiga mejores resultados. Estrategia, comunicaci\u00f3n y campa\u00f1as para hacer crecer tu marca Estrategia de marca y campa\u00f1as publicitarias en Toledo Una marca no necesita comunicar m\u00e1s por comunicar. Necesita saber qu\u00e9 decir, c\u00f3mo decirlo y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-723","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/pages\/723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/comments?post=723"}],"version-history":[{"count":9,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/pages\/723\/revisions"}],"predecessor-version":[{"id":1410,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/pages\/723\/revisions\/1410"}],"up":[{"embeddable":true,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/pages\/12"}],"wp:attachment":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/media?parent=723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}