{"id":1336,"date":"2026-09-14T09:55:29","date_gmt":"2026-09-14T07:55:29","guid":{"rendered":"https:\/\/expansionempresas.com\/?post_type=trabajo&#038;p=1336"},"modified":"2026-09-16T13:52:51","modified_gmt":"2026-09-16T11:52:51","slug":"catalogo-de-la-exposicion-kalato-50-obras-maestras","status":"publish","type":"trabajo","link":"https:\/\/expansionempresas.com\/index.php\/trabajo\/catalogo-de-la-exposicion-kalato-50-obras-maestras\/","title":{"rendered":"Cat\u00e1logo de la exposici\u00f3n\u00a0Kalato: 50 obras maestras"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1336\" class=\"elementor elementor-1336\" data-elementor-post-type=\"trabajo\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92d2a8c e-flex e-con-boxed e-con e-parent\" data-id=\"92d2a8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04601b7 e-con-full e-flex e-con e-parent\" data-id=\"04601b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c16cca8 e-con-full e-flex e-con e-child\" data-id=\"c16cca8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7e96897 e-con-full e-flex e-con e-child\" data-id=\"7e96897\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d802a4 elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"3d802a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInUpLeft&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" width=\".564cm\" height=\".459cm\" viewBox=\"0 0 16 13\"><path d=\"M16,12.367V.633H5.042v2.684h7.59c-2.491,4.739-7.757,7.169-12.632,5.82v2.764c4.989,1.086,10.081-.896,13.323-4.816v5.281h2.677Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-541256f elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"541256f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"be-pulse-line\"><\/div>\n\n<style>\n.be-pulse-line {\n  position: relative;\n  width: 100%;\n  height: 2px;\n  overflow: hidden;\n  background: rgba(255,255,255,0);\n}\n\n.be-pulse-line::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: -30%;\n  width: 30%;\n  height: 100%;\n\n  background: linear-gradient(\n    90deg,\n    transparent,\n    #ffffff,\n    #E42363,\n    transparent\n  );\n\n  filter: blur(1px);\n  animation: bePulseMove 2.6s ease-in-out infinite;\n}\n\n@keyframes bePulseMove {\n  0% {\n    left: -30%;\n  }\n\n  100% {\n    left: 100%;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3065f55 elementor-widget elementor-widget-text-editor\" data-id=\"3065f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"439\" data-end=\"624\">Dise\u00f1amos el cat\u00e1logo editorial, el folleto y el mupi de <strong data-start=\"496\" data-end=\"525\">Kalato. 50 Obras Maestras<\/strong>, una exposici\u00f3n dedicada a la obra de Francisco Garc\u00eda L\u00f3pez, conocido art\u00edsticamente como Kalato.<\/p><p dir=\"auto\" data-start=\"626\" data-end=\"818\">El proyecto requer\u00eda una comunicaci\u00f3n visual sobria, elegante y muy cuidada, capaz de acompa\u00f1ar una muestra centrada en la escultura, la materia, la proporci\u00f3n y el legado art\u00edstico del autor.<\/p><p dir=\"auto\" data-start=\"820\" data-end=\"1018\">La exposici\u00f3n se celebr\u00f3 en el <strong data-start=\"851\" data-end=\"891\">Centro Cultural San Marcos de Toledo<\/strong>, del <strong data-start=\"897\" data-end=\"933\">15 de mayo al 6 de julio de 2025<\/strong>, bajo el t\u00edtulo <strong data-start=\"950\" data-end=\"979\">Kalato. 50 Obras Maestras<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5df215b e-con-full e-flex e-con e-child\" data-id=\"5df215b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bc3ca65 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bc3ca65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfe969 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"7cfe969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-74.2-60.2-134.4-134.4-134.4z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCliente\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAyuntamiento de Toledo\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995a36a elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"995a36a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tv\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M592 0H48A48 48 0 0 0 0 48v320a48 48 0 0 0 48 48h240v32H112a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16H352v-32h240a48 48 0 0 0 48-48V48a48 48 0 0 0-48-48zm-16 352H64V64h512z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMedio\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCat\u00e1logo editorial, folleto informativo, mupi\/cartel exterior y piezas de comunicaci\u00f3n para exposici\u00f3n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f44cc1 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"9f44cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hammer\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571.31 193.94l-22.63-22.63c-6.25-6.25-16.38-6.25-22.63 0l-11.31 11.31-28.9-28.9c5.63-21.31.36-44.9-16.35-61.61l-45.25-45.25c-62.48-62.48-163.79-62.48-226.28 0l90.51 45.25v18.75c0 16.97 6.74 33.25 18.75 45.25l49.14 49.14c16.71 16.71 40.3 21.98 61.61 16.35l28.9 28.9-11.31 11.31c-6.25 6.25-6.25 16.38 0 22.63l22.63 22.63c6.25 6.25 16.38 6.25 22.63 0l90.51-90.51c6.23-6.24 6.23-16.37-.02-22.62zm-286.72-15.2c-3.7-3.7-6.84-7.79-9.85-11.95L19.64 404.96c-25.57 23.88-26.26 64.19-1.53 88.93s65.05 24.05 88.93-1.53l238.13-255.07c-3.96-2.91-7.9-5.87-11.44-9.41l-49.14-49.14z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTrabajo\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDise\u00f1o editorial, maquetaci\u00f3n, adaptaci\u00f3n gr\u00e1fica, tratamiento visual de obra art\u00edstica y aplicaciones impresas.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67e578e e-con-full e-flex e-con e-parent\" data-id=\"67e578e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3de9cab e-con-full e-flex e-con e-child\" data-id=\"3de9cab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e78221e e-con-full e-flex e-con e-child\" data-id=\"e78221e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a246732 e-flex e-con-boxed e-con e-parent\" data-id=\"a246732\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-135b7cc e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"135b7cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f61676f elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"f61676f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline&quot;,&quot;highlighted_text&quot;:&quot;proyecto&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;highlight_animation_duration&quot;:1200}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Desarrollo del<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">proyecto<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a6e87e e-con-full e-flex e-con e-child\" data-id=\"8a6e87e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc31c45 elementor-widget elementor-widget-heading\" data-id=\"fc31c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UNA PIEZA EDITORIAL PARA ACOMPA\u00d1AR UNA EXPOSICI\u00d3N CON MEMORIA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790003c elementor-widget elementor-widget-text-editor\" data-id=\"790003c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"1472\" data-end=\"1603\">El trabajo se centr\u00f3 en crear una l\u00ednea gr\u00e1fica capaz de respetar el car\u00e1cter art\u00edstico de la obra de Kalato sin competir con ella.<\/p><p dir=\"auto\" data-start=\"1605\" data-end=\"1905\">La exposici\u00f3n reun\u00eda una selecci\u00f3n de esculturas donde la materia, el volumen y la forma ten\u00edan un peso visual enorme. Por eso planteamos un dise\u00f1o limpio, amplio y contenido, con una composici\u00f3n basada en el equilibrio, el contraste entre blanco y negro, y una presencia muy cuidada de las im\u00e1genes.<\/p><p dir=\"auto\" data-start=\"1907\" data-end=\"2193\">El cat\u00e1logo deb\u00eda funcionar como una pieza editorial de consulta, pero tambi\u00e9n como un objeto visual con valor propio. Para ello trabajamos una maquetaci\u00f3n sobria, elegante y muy respirada, dando protagonismo a las esculturas, a los textos curatoriales y al ritmo visual de cada p\u00e1gina.<\/p><p dir=\"auto\" data-start=\"2195\" data-end=\"2215\">El proyecto incluy\u00f3:<\/p><ul data-start=\"2217\" data-end=\"2578\"><li data-section-id=\"15ixaqs\" data-start=\"2217\" data-end=\"2255\">Dise\u00f1o y maquetaci\u00f3n del cat\u00e1logo.<\/li><li data-section-id=\"gygo4c\" data-start=\"2256\" data-end=\"2312\">Adaptaci\u00f3n de la identidad gr\u00e1fica de la exposici\u00f3n.<\/li><li data-section-id=\"1oxouq5\" data-start=\"2313\" data-end=\"2348\">Dise\u00f1o del folleto informativo.<\/li><li data-section-id=\"1rt2u51\" data-start=\"2349\" data-end=\"2388\">Dise\u00f1o del mupi\/cartel de difusi\u00f3n.<\/li><li data-section-id=\"1urap3\" data-start=\"2389\" data-end=\"2441\">Organizaci\u00f3n visual de obras, textos y cr\u00e9ditos.<\/li><li data-section-id=\"1akrcn5\" data-start=\"2442\" data-end=\"2491\">Composici\u00f3n editorial limpia y contempor\u00e1nea.<\/li><li data-section-id=\"7gwsv5\" data-start=\"2492\" data-end=\"2533\">Tratamiento de im\u00e1genes de escultura.<\/li><li data-section-id=\"1k8afwq\" data-start=\"2534\" data-end=\"2578\">Aplicaci\u00f3n gr\u00e1fica en soportes impresos.<\/li><\/ul><p dir=\"auto\" data-start=\"2580\" data-end=\"2754\">En los cr\u00e9ditos del cat\u00e1logo aparece <strong data-start=\"2617\" data-end=\"2635\">Be Expand S.L.<\/strong> como responsable del dise\u00f1o del cat\u00e1logo, editado por el Ayuntamiento de Toledo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5e3c76 e-con-full e-flex e-con e-parent\" data-id=\"c5e3c76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3e9b00d e-con-full e-flex e-con e-child\" data-id=\"3e9b00d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-401a799 e-con-full e-flex e-con e-child\" data-id=\"401a799\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dise\u00f1amos el cat\u00e1logo editorial, el folleto y el mupi de Kalato. 50 Obras Maestras, una exposici\u00f3n dedicada a la obra de Francisco Garc\u00eda L\u00f3pez, conocido art\u00edsticamente como Kalato. El proyecto requer\u00eda una comunicaci\u00f3n visual sobria, elegante y muy cuidada, capaz de acompa\u00f1ar una muestra centrada en la escultura, la materia, la proporci\u00f3n y el legado [&hellip;]<\/p>\n","protected":false},"featured_media":1060,"parent":0,"template":"elementor_header_footer","meta":{"_acf_changed":false},"categoria-trabajo":[31],"class_list":["post-1336","trabajo","type-trabajo","status-publish","has-post-thumbnail","hentry","categoria-trabajo-diseno-grafico-e-imagen-corporativa"],"acf":[],"_links":{"self":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/trabajo\/1336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/trabajo"}],"about":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/types\/trabajo"}],"version-history":[{"count":6,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/trabajo\/1336\/revisions"}],"predecessor-version":[{"id":1546,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/trabajo\/1336\/revisions\/1546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/media\/1060"}],"wp:attachment":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/media?parent=1336"}],"wp:term":[{"taxonomy":"categoria-trabajo","embeddable":true,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/categoria-trabajo?post=1336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}