{"id":1468,"date":"2026-09-14T15:25:19","date_gmt":"2026-09-14T13:25:19","guid":{"rendered":"https:\/\/expansionempresas.com\/?post_type=trabajo&#038;p=1468"},"modified":"2026-09-16T13:15:36","modified_gmt":"2026-09-16T11:15:36","slug":"instagram-san-nicasio","status":"publish","type":"trabajo","link":"https:\/\/expansionempresas.com\/index.php\/trabajo\/instagram-san-nicasio\/","title":{"rendered":"Instagram San Nicasio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1468\" class=\"elementor elementor-1468\" data-elementor-post-type=\"trabajo\">\n\t\t\t\t<div class=\"elementor-element elementor-element-730d15c e-flex e-con-boxed e-con e-parent\" data-id=\"730d15c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d468a27 e-con-full e-flex e-con e-parent\" data-id=\"d468a27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de8dcb1 e-con-full e-flex e-con e-child\" data-id=\"de8dcb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cfd7044 e-con-full e-flex e-con e-child\" data-id=\"cfd7044\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98220fe elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"98220fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInUpLeft&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" width=\".564cm\" height=\".459cm\" viewBox=\"0 0 16 13\"><path d=\"M16,12.367V.633H5.042v2.684h7.59c-2.491,4.739-7.757,7.169-12.632,5.82v2.764c4.989,1.086,10.081-.896,13.323-4.816v5.281h2.677Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c638c3b elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"c638c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"be-pulse-line\"><\/div>\n\n<style>\n.be-pulse-line {\n  position: relative;\n  width: 100%;\n  height: 2px;\n  overflow: hidden;\n  background: rgba(255,255,255,0);\n}\n\n.be-pulse-line::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: -30%;\n  width: 30%;\n  height: 100%;\n\n  background: linear-gradient(\n    90deg,\n    transparent,\n    #ffffff,\n    #E42363,\n    transparent\n  );\n\n  filter: blur(1px);\n  animation: bePulseMove 2.6s ease-in-out infinite;\n}\n\n@keyframes bePulseMove {\n  0% {\n    left: -30%;\n  }\n\n  100% {\n    left: 100%;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3914dda elementor-widget elementor-widget-text-editor\" data-id=\"3914dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"286\" data-end=\"485\">Durante un a\u00f1o gestionamos la comunicaci\u00f3n en redes sociales de <strong data-start=\"350\" data-end=\"371\">Chips San Nicasio<\/strong>, una marca gourmet con distribuci\u00f3n internacional y una elaboraci\u00f3n artesanal muy vinculada al producto nacional.<\/p><p dir=\"auto\" data-start=\"487\" data-end=\"716\">El objetivo era construir una presencia digital m\u00e1s elegante, reconocible y coherente, capaz de trasladar a Instagram el car\u00e1cter premium de la marca, su cuidado por el detalle y su posicionamiento dentro del sector gastron\u00f3mico.<\/p><p dir=\"auto\" data-start=\"718\" data-end=\"1027\">Para ello desarrollamos una estrategia de contenidos basada en <strong data-start=\"781\" data-end=\"900\">fotograf\u00eda de producto, reels, publicaciones de marca, presencia en ferias y comunicaci\u00f3n de nuevos puntos de venta<\/strong>, reforzando la identidad visual de San Nicasio y su capacidad para conectar con una audiencia interesada en productos gourmet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c34e4b e-con-full e-flex e-con e-child\" data-id=\"1c34e4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c78cf0d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c78cf0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5255fe elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"c5255fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-74.2-60.2-134.4-134.4-134.4z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCliente\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSan Nicasio\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25372e0 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"25372e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tv\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M592 0H48A48 48 0 0 0 0 48v320a48 48 0 0 0 48 48h240v32H112a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16H352v-32h240a48 48 0 0 0 48-48V48a48 48 0 0 0-48-48zm-16 352H64V64h512z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMedio\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tInstagram\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff80d2 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"6ff80d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hammer\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571.31 193.94l-22.63-22.63c-6.25-6.25-16.38-6.25-22.63 0l-11.31 11.31-28.9-28.9c5.63-21.31.36-44.9-16.35-61.61l-45.25-45.25c-62.48-62.48-163.79-62.48-226.28 0l90.51 45.25v18.75c0 16.97 6.74 33.25 18.75 45.25l49.14 49.14c16.71 16.71 40.3 21.98 61.61 16.35l28.9 28.9-11.31 11.31c-6.25 6.25-6.25 16.38 0 22.63l22.63 22.63c6.25 6.25 16.38 6.25 22.63 0l90.51-90.51c6.23-6.24 6.23-16.37-.02-22.62zm-286.72-15.2c-3.7-3.7-6.84-7.79-9.85-11.95L19.64 404.96c-25.57 23.88-26.26 64.19-1.53 88.93s65.05 24.05 88.93-1.53l238.13-255.07c-3.96-2.91-7.9-5.87-11.44-9.41l-49.14-49.14z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTrabajo\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGesti\u00f3n de redes sociales, estrategia de contenidos, fotograf\u00eda de producto, reels, dise\u00f1o de publicaciones, comunicaci\u00f3n de marca y apoyo a campa\u00f1as puntuales.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29ede1c e-con-full e-flex e-con e-parent\" data-id=\"29ede1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-23b33d4 e-con-full e-flex e-con e-child\" data-id=\"23b33d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cec13a6 e-con-full e-flex e-con e-child\" data-id=\"cec13a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa16b95 e-flex e-con-boxed e-con e-parent\" data-id=\"aa16b95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5da7f81 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5da7f81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3da95f8 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"3da95f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline&quot;,&quot;highlighted_text&quot;:&quot;proyecto&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;highlight_animation_duration&quot;:1200}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Desarrollo del<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">proyecto<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb7a519 e-con-full e-flex e-con e-child\" data-id=\"cb7a519\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd0849 elementor-widget elementor-widget-heading\" data-id=\"cdd0849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UNA COMUNICACI\u00d3N ELEGANTE Y RECONOCIBLE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a1610 elementor-widget elementor-widget-text-editor\" data-id=\"d6a1610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"1405\" data-end=\"1630\">La gesti\u00f3n de redes se centr\u00f3 en trasladar al entorno digital la calidad, la tradici\u00f3n y el car\u00e1cter gourmet de Chips San Nicasio, cuidando cada publicaci\u00f3n para mantener una est\u00e9tica coherente con su posicionamiento premium.<\/p><p dir=\"auto\" data-start=\"1632\" data-end=\"1723\">Trabajamos diferentes tipos de contenido para dar variedad y mantener una presencia activa:<\/p><ul data-start=\"1725\" data-end=\"2048\"><li data-section-id=\"10awfj2\" data-start=\"1725\" data-end=\"1755\">Publicaciones de producto.<\/li><li data-section-id=\"172l71\" data-start=\"1756\" data-end=\"1784\">Fotograf\u00eda gastron\u00f3mica.<\/li><li data-section-id=\"xxbp9d\" data-start=\"1785\" data-end=\"1827\">Reels de elaboraci\u00f3n y estilo de vida.<\/li><li data-section-id=\"m5uqle\" data-start=\"1828\" data-end=\"1865\">Comunicaci\u00f3n de ferias y eventos.<\/li><li data-section-id=\"1w85ong\" data-start=\"1866\" data-end=\"1913\">Publicaciones sobre nuevos puntos de venta.<\/li><li data-section-id=\"dyf55e\" data-start=\"1914\" data-end=\"1949\">Contenido estacional y recetas.<\/li><li data-section-id=\"tpkytb\" data-start=\"1950\" data-end=\"2003\">Dise\u00f1o de piezas visuales alineadas con la marca.<\/li><li data-section-id=\"1d3os17\" data-start=\"2004\" data-end=\"2048\">Apoyo a campa\u00f1as y acciones promocionales.<\/li><\/ul><p dir=\"auto\" data-start=\"2050\" data-end=\"2215\">La evoluci\u00f3n de la cuenta confirm\u00f3 una mayor visibilidad y una comunidad en crecimiento, con un incremento del <strong data-start=\"2161\" data-end=\"2184\">10,5% en seguidores<\/strong> durante el periodo de gesti\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09dac9b e-con-full e-flex e-con e-parent\" data-id=\"09dac9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7734603 e-con-full e-flex e-con e-child\" data-id=\"7734603\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45a6e1a e-con-full e-flex e-con e-child\" data-id=\"45a6e1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Durante un a\u00f1o gestionamos la comunicaci\u00f3n en redes sociales de Chips San Nicasio, una marca gourmet con distribuci\u00f3n internacional y una elaboraci\u00f3n artesanal muy vinculada al producto nacional. El objetivo era construir una presencia digital m\u00e1s elegante, reconocible y coherente, capaz de trasladar a Instagram el car\u00e1cter premium de la marca, su cuidado por el [&hellip;]<\/p>\n","protected":false},"featured_media":1469,"parent":0,"template":"elementor_header_footer","meta":{"_acf_changed":false},"categoria-trabajo":[35],"class_list":["post-1468","trabajo","type-trabajo","status-publish","has-post-thumbnail","hentry","categoria-trabajo-redes-sociales-y-contenidos"],"acf":[],"_links":{"self":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/trabajo\/1468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/trabajo"}],"about":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/types\/trabajo"}],"version-history":[{"count":3,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/trabajo\/1468\/revisions"}],"predecessor-version":[{"id":1524,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/trabajo\/1468\/revisions\/1524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/media\/1469"}],"wp:attachment":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/media?parent=1468"}],"wp:term":[{"taxonomy":"categoria-trabajo","embeddable":true,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/categoria-trabajo?post=1468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}