{"id":1472,"date":"2026-09-15T08:52:31","date_gmt":"2026-09-15T06:52:31","guid":{"rendered":"https:\/\/expansionempresas.com\/?post_type=trabajo&#038;p=1472"},"modified":"2026-09-16T12:46:18","modified_gmt":"2026-09-16T10:46:18","slug":"comunicacion-asesoria-santo-tome","status":"publish","type":"trabajo","link":"https:\/\/expansionempresas.com\/index.php\/trabajo\/comunicacion-asesoria-santo-tome\/","title":{"rendered":"Comunicaci\u00f3n Asesoria Santo Tom\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1472\" class=\"elementor elementor-1472\" data-elementor-post-type=\"trabajo\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b06e91 e-flex e-con-boxed e-con e-parent\" data-id=\"2b06e91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-799112e e-con-full e-flex e-con e-parent\" data-id=\"799112e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-da7364c e-con-full e-flex e-con e-child\" data-id=\"da7364c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-effdd47 e-con-full e-flex e-con e-child\" data-id=\"effdd47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce9fc9 elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"3ce9fc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;rotateInUpLeft&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" width=\".564cm\" height=\".459cm\" viewBox=\"0 0 16 13\"><path d=\"M16,12.367V.633H5.042v2.684h7.59c-2.491,4.739-7.757,7.169-12.632,5.82v2.764c4.989,1.086,10.081-.896,13.323-4.816v5.281h2.677Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20782bf elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"20782bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"be-pulse-line\"><\/div>\n\n<style>\n.be-pulse-line {\n  position: relative;\n  width: 100%;\n  height: 2px;\n  overflow: hidden;\n  background: rgba(255,255,255,0);\n}\n\n.be-pulse-line::before {\n  content: \"\";\n  position: absolute;\n  top: 0;\n  left: -30%;\n  width: 30%;\n  height: 100%;\n\n  background: linear-gradient(\n    90deg,\n    transparent,\n    #ffffff,\n    #E42363,\n    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dir=\"auto\" data-start=\"515\" data-end=\"770\">El objetivo era construir una presencia m\u00e1s s\u00f3lida y coherente en el canal profesional m\u00e1s adecuado para su actividad, reforzando su posicionamiento como un equipo multidisciplinar capaz de acompa\u00f1ar a sus clientes de forma cercana, clara y especializada.<\/p><p dir=\"auto\" data-start=\"772\" data-end=\"1082\">Para ello trabajamos una estrategia de contenidos centrada en <strong data-start=\"834\" data-end=\"920\">gesti\u00f3n empresarial, fiscalidad, empleo, actualidad econ\u00f3mica y contenido de valor<\/strong>, con publicaciones dise\u00f1adas para generar confianza, aportar utilidad y conectar con una audiencia especialmente vinculada a <strong data-start=\"1046\" data-end=\"1081\">Toledo y su entorno empresarial<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b2f0b0 e-con-full e-flex e-con e-child\" data-id=\"2b2f0b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1bb9804 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1bb9804\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a220ba8 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"a220ba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-74.2-60.2-134.4-134.4-134.4z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCliente\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAsesor\u00eda Santo Tom\u00e9\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb94e9 elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"ceb94e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tv\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M592 0H48A48 48 0 0 0 0 48v320a48 48 0 0 0 48 48h240v32H112a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16H352v-32h240a48 48 0 0 0 48-48V48a48 48 0 0 0-48-48zm-16 352H64V64h512z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMedio\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLinkedIn\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f14cf elementor-view-stacked elementor-position-inline-start elementor-mobile-position-inline-start elementor-shape-circle elementor-widget elementor-widget-icon-box\" data-id=\"65f14cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hammer\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571.31 193.94l-22.63-22.63c-6.25-6.25-16.38-6.25-22.63 0l-11.31 11.31-28.9-28.9c5.63-21.31.36-44.9-16.35-61.61l-45.25-45.25c-62.48-62.48-163.79-62.48-226.28 0l90.51 45.25v18.75c0 16.97 6.74 33.25 18.75 45.25l49.14 49.14c16.71 16.71 40.3 21.98 61.61 16.35l28.9 28.9-11.31 11.31c-6.25 6.25-6.25 16.38 0 22.63l22.63 22.63c6.25 6.25 16.38 6.25 22.63 0l90.51-90.51c6.23-6.24 6.23-16.37-.02-22.62zm-286.72-15.2c-3.7-3.7-6.84-7.79-9.85-11.95L19.64 404.96c-25.57 23.88-26.26 64.19-1.53 88.93s65.05 24.05 88.93-1.53l238.13-255.07c-3.96-2.91-7.9-5.87-11.44-9.41l-49.14-49.14z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTrabajo\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGesti\u00f3n de redes sociales, estrategia de contenidos, dise\u00f1o de publicaciones, copywriting y comunicaci\u00f3n orientada a marca profesional y comunidad org\u00e1nica.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ace1dfb e-con-full e-flex e-con e-parent\" data-id=\"ace1dfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59b5a2b e-con-full e-flex e-con e-child\" data-id=\"59b5a2b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9065d3a e-con-full e-flex e-con e-child\" data-id=\"9065d3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d46e312 e-flex e-con-boxed e-con e-parent\" data-id=\"d46e312\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1926422 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1926422\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a248a elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"d1a248a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline&quot;,&quot;highlighted_text&quot;:&quot;proyecto&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;highlight_animation_duration&quot;:1200}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Desarrollo del<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">proyecto<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f1e29a e-con-full e-flex e-con e-child\" data-id=\"5f1e29a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb37ed6 elementor-widget elementor-widget-heading\" data-id=\"fb37ed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UNA ESTRATEGIA CENTRADA EN CONTENIDO DE VALOR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6cbab elementor-widget elementor-widget-text-editor\" data-id=\"6b6cbab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"1503\" data-end=\"1727\">La estrategia en LinkedIn se centr\u00f3 en construir una comunicaci\u00f3n profesional, \u00fatil y reconocible, capaz de trasladar la experiencia de Asesor\u00eda Santo Tom\u00e9 a un entorno digital orientado a empresas y responsables de negocio.<\/p><p dir=\"auto\" data-start=\"1729\" data-end=\"1819\">Trabajamos diferentes tipos de contenido para dar variedad y mantener una l\u00ednea coherente:<\/p><ul data-start=\"1821\" data-end=\"2158\"><li data-section-id=\"495wnq\" data-start=\"1821\" data-end=\"1855\">Consejos fiscales y contables.<\/li><li data-section-id=\"15n6n0t\" data-start=\"1856\" data-end=\"1893\">Actualidad laboral y empresarial.<\/li><li data-section-id=\"28t0at\" data-start=\"1894\" data-end=\"1919\">Novedades normativas.<\/li><li data-section-id=\"8czc26\" data-start=\"1920\" data-end=\"1960\">Contenido sobre gesti\u00f3n de empresas.<\/li><li data-section-id=\"log9w0\" data-start=\"1961\" data-end=\"2007\">Publicaciones de valor para profesionales.<\/li><li data-section-id=\"1bppzop\" data-start=\"2008\" data-end=\"2055\">Mensajes orientados a confianza y cercan\u00eda.<\/li><li data-section-id=\"5d7ojy\" data-start=\"2056\" data-end=\"2108\">Contenido alineado con su posicionamiento local.<\/li><li data-section-id=\"19h41wq\" data-start=\"2109\" data-end=\"2158\">An\u00e1lisis de temas con mejor respuesta org\u00e1nica.<\/li><\/ul><p dir=\"auto\" data-start=\"2160\" data-end=\"2498\">La p\u00e1gina fue construyendo una comunidad de forma <strong data-start=\"2210\" data-end=\"2236\">completamente org\u00e1nica<\/strong>, con una audiencia especialmente concentrada en Toledo y perfiles profesionales afines a los servicios de la asesor\u00eda. Adem\u00e1s, el an\u00e1lisis del contenido permiti\u00f3 detectar qu\u00e9 enfoques generaban m\u00e1s inter\u00e9s y orientar progresivamente la comunicaci\u00f3n hacia ellos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78df450 e-con-full e-flex e-con e-parent\" data-id=\"78df450\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f0e53c e-con-full e-flex e-con e-child\" data-id=\"6f0e53c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75acdbd e-con-full e-flex e-con e-child\" data-id=\"75acdbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Durante un a\u00f1o desarrollamos la estrategia de comunicaci\u00f3n en LinkedIn de Asesor\u00eda Santo Tom\u00e9, una asesor\u00eda integral con servicios contables, fiscales, laborales y jur\u00eddicos, orientada a empresas, profesionales y responsables de negocio. El objetivo era construir una presencia m\u00e1s s\u00f3lida y coherente en el canal profesional m\u00e1s adecuado para su actividad, reforzando su posicionamiento como [&hellip;]<\/p>\n","protected":false},"featured_media":1474,"parent":0,"template":"elementor_header_footer","meta":{"_acf_changed":false},"categoria-trabajo":[33,35],"class_list":["post-1472","trabajo","type-trabajo","status-publish","has-post-thumbnail","hentry","categoria-trabajo-estrategia-camunicacion-y-campanas","categoria-trabajo-redes-sociales-y-contenidos"],"acf":[],"_links":{"self":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/trabajo\/1472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/trabajo"}],"about":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/types\/trabajo"}],"version-history":[{"count":7,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/trabajo\/1472\/revisions"}],"predecessor-version":[{"id":1510,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/trabajo\/1472\/revisions\/1510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/media\/1474"}],"wp:attachment":[{"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/media?parent=1472"}],"wp:term":[{"taxonomy":"categoria-trabajo","embeddable":true,"href":"https:\/\/expansionempresas.com\/index.php\/wp-json\/wp\/v2\/categoria-trabajo?post=1472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}